You don’t need to be a computer scientist to understand link building. It’s not about creating complex algorithms or coding something that looks like a rocket ship. It’s about creating relationships with other sites in order to get them to link back to your site.
There are many reasons why people link back to other websites. Some do it for the love of the game, while others do it for profit. In either case, they probably have some sort of incentive for doing so.
Why Do People Link?
If you’ve ever read a newspaper, magazine or blog post, you know that links are extremely important because they allow readers to navigate quickly and easily from one related topic to another without having to spend hours searching through archives and indexes for relevant material on their own. Links are also critical for search engines’ ability to understand the context and meaning behind content on the Web (more on this later).
The main reason why people want their content linked is because it helps them drive traffic from other sites — which means more visitors and better search engine ranking (in theory!).
The more popular your site becomes and the more links there are pointing back at it, the higher up in search results you’ll appear when someone performs a search on Google or Bing