Link building can be broken down into two main categories:
Natural links. These are links that you earn naturally over time and are earned through a variety of different means.
Manual link building. This is when you take direct action to build links, usually by reaching out to other sites and asking for a backlink in return for some form of value (such as a guest post or product review).
The key to successful link building campaigns is to focus on the long term. You don’t need to build hundreds of links overnight; instead, focus on creating content that people will want to share and link back to.
Link building is the process of earning links to your website from other websites.
There are two types of links that you can earn:
1. Outbound Links – These are links that point from one website to another. For example, if you have a “contact us” form on your website and someone clicks on it and fills out the form and submits it, they’re creating an outbound link. The URL of their email address would be the outbound link, and the domain name of your company would be the destination site (in this case, yours).
2. Inbound Links – These are links that point to your site from other sites on the web. If someone mentions your company on their blog or website, they’ve created an inbound link to your site by mentioning it in their content.